When this thing called the internet first started taking off a whole new world of marketing opportunities appeared. Companies flocked to the web because it became a standard need of a successful business. If you didn’t have one you were losing to competitors who did.
The same thing is happening again but the new world is in everyone’s pocket on a screen they spend hours a day looking at. We live in a multi-screen world and it’s critical to provide a user friendly presence on all devices from a 27in desktop to a phone. Many businesses view the idea of their website being mobile friendly as a luxury, but in reality Google has made it essential if you want to show up on their search engine. Why is Google doing this? because they said so. Also because they want to provide a better user experience by connecting mobile users to sites that are designed to be viewed on them.
Thirty-one percent of page views come from mobile devices, eighty eight percent of websites provide a poor user experience. The companies doing well are the twelve percent that can offer a solid experience to mobile users with a large percent of google searches now being done on mobile.
The initial investment in a responsive site can seem steep but when weighing out the other benefits it will save money in the long run. Responsive design allows a fluid and optimized viewing experience across screen and browser sizes without pinching, zooming or panning. Having one site also makes it easier for visitors to share and link the site. Maintaining the site will be easy and cost effective because it’s only one set of code opposed to managing multiple sites for multiple devices. It also creates a streamlined experience across the devices expecting a similar experience.
Whenever we design and build a website we first think about the user. When designing a webpage you need to think about the user’s experience and show them what they are looking for. With a restaurant for example if someone is searching for you on their phone they are most likely looking to see your hours, contact info to make a reservation or location to get directions which means these details need to be on the first page they land on. Now obviously you can show off more information with greater detail on the tablet since you have more screen space to work with. By taking these steps to bring a site to mobile can create major gains in terms of traffic, conversions and decreasing your bounce rate.